Is Khloe Kardashian the new fashion powerhouse?

With Khloe Kardashian’s new Kylie Cosmetic collaboration and the recent success of her denim line, the Kardashians seem to keep growing their influence in the world of fashion and beauty.

Reality star Khloe Kardashian joined forces with sister Kylie for the first Kylie Cosmetics celebrity collaboration on Wednesday. The Koko Kollection features four new lip shades: Khlo$, Okurrr, Damn Gina and Gorg.

But if you're hoping to snag the golden set of liquid lipstick tubes, you may be out of luck. Kylie’s BFF Jordyn Woods posted pictures of her wearing the new lipsticks on Instagram, and it’s no surprise that this collection sold out quickly (like many of Kylie’s other releases have).

However, Kylie’s makeup line isn’t the only collaboration for the three. The ladies have also been frequently promoting Khloe’s new denim line Good American. The luxury collection of jeans, which Khloe created in partnership with businesswoman Emma Grede, has been heavily criticized for being overpriced (costing $149 to $215) since its release a couple weeks ago. But it has also been doing one really positive thing: bringing more awareness to body diversity.

The denim collection carries a wide range of sizes from 0-24 and has been shown a lot of love on Instagram from plus-sized social media personalities such as Woods, Gabi Gregg, and Roxy Reyes.

Grede said in an interview with Fortune, all jeans will be modeled by models with a variety of body shapes. “We want women to see closer representations of their own bodies when shopping,” she said. This includes more petite body types as well, such as Khloe’s best friends Malika and Khadijah Haqq who are frequently featured on Keeping Up With the Kardashians.

The jeans are available for purchase on the Good American website or at Nordstrom. Another uniquely inclusive impact that Good American is making is in their marketing. All sizes will be showcased together in stores instead of separating the plus-sized items from the smaller sizes. Good American will also sell a collection of bodysuits, t-shirts, and sweatshirts, in addition to the denim, according to Fortune.

The timing of Khloe’s denim collection is also aligned well with the rising of what seems to be more awareness of body diversity in the fashion industry as a whole. In a Vogue article from earlier this year, it was mentioned that plus-sized models like Ashley Graham and Barbie Ferreira are currently at an all-time high and “this new generation of models is shaping the business of being beautiful.”

Khloe, who has struggled with body shamming herself, is reinforcing this movement with her new line. And with the help of her sister and their friends, it looks like the Kardashians will continue to have all types of women filling their online shopping carts.

Between Kylie and Khloe’s lipstick collaboration and the promotion of Good American, these sisters really seem to be dominating the fashion and beauty world.

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