BUA 100

September 15, 2014 - 10:30pm
Professors act out drama surrounding a fictional chocolate company to engage students in Whitman's new "Business Essentials" course.

Susan Smith never teaches her newest class with lectures or PowerPoint slides.  When she enters her lecture hall of 105 students, she becomes the marketing executive of the fictional company MJ Whitman Chocolates.

The class, BUA 100: Business Essentials, is a two-course sequence specifically for students who do not major in the Martin J. Whitman School of Management. There are no prerequisites for the class, which is taught as if it were an interactive television drama.