University Union announces Juice Jam 2013 lineup

Kendrick Lamar, Nicky Romero, The Neighbourhood, Robert DeLong, Ab-Soul and Smallpools will perform at the first-ever Juice Jam Festival.

Two stages, six acts and a whole lot of party.

University Union announced the lineup for Juice Jam 2013 at 10 tonight. For the first time, the annual concert will be in festival format, offering even more musical acts than ever.

Kendrick Lamar, Nicky Romero and The Neighbourhood will perform at the main stage. Robert DeLong, Ab-Soul and Smallpools will rock out the indie stage on Sept. 8 at Skytop Field.

Tickets to Juice Jam Festival are $10 with an SU/ESF ID. Online sales begin Tuesday, and Schine Box Office sales begin Aug. 22.

In addition to our previous predictions here at The NewsHouse, up-and-coming rapper Kendrick Lamar and his label-mate Ab-Soul, as well as electo-indie pop-rock-I-don't-know-what Smallpools, will be hittin' up the Hill in less than a month.

Rapper Kendrick Lamar will be one of six performers at this year's Juice Jam Festival.

Kendrick Lamar is the biggest name on the bill, but I'm most excited about Robert DeLong. I'm not a huge EDM fan, but DeLong brings something fresh to a largely over-hyped genre.

Biggest disappointment: There's no rock band. Maybe I'm old-fashioned, but would it kill us to hear a distorted guitar every now and then? I don't count the poppy tunes of The Neighbourhood and Smallpools as rock, and neither should you.

Nevertheless, it's a nice mix, and for $10, even I can't complain.

Kendrick Lamar photo by NRK P3/Flickr

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