slogan

If you don’t like the weather in Syracuse, just wait a few minutes for it to change. Some might argue the same could be said about the Syracuse University logo.

“Most professional and college teams have some kind of history of logo evolution,” said Marc Donabella, Associate Director of athletics and of marketing at Syracuse University.

“There are many factors that affect marketing trends and as technology and the way consumers view your logo evolve, so must the brand,” he added.