market 32

Price Chopper announced last week its decision to rebrand the company into a new kind of grocer, Market 32. The Golub Corp., the parent company of Price Chopper, said the decision is part of the “evolution” of the store.

“Our customers are changing, and we need to change with them,” said Mona Golub, vice president of public relations and consumer services for Golub. “We’ve been successful for over 82 years because we’ve known when to change.”