Made at SU

Monetizing music in the realm of YouTube and Spotify
By Nathan McAlone
March 15, 2015 - 3:50pm
Music artists will adapt to the plummet of royalties due to streaming. One artist's development agency Made at SU in Syracuse gives a jump start to new musicians.

Music has always been a hard business to monetize, but as the culture of ownership has declined, it has become even more so.

Today’s youth are less likely than ever to conceptualize music as something bought and hoarded or something to line one’s shelves with and carry forever. As the outright stealing of the Napster era gave way to to the current streaming age, where a few dollars per month subscription to Spotify could be one's access to an all-you-can-eat buffet of listening, it became clear most musicians would have to find alternative revenue streams to make a living.

Student musicians, waffles make Made at SU launch party a success
By Patrick Hosken
September 28, 2014 - 9:26pm
Review: How seven Audio Arts graduate students, three musical acts and more than 60 orders of waffles transformed one Saturday night into a bedrock moment for campus-based DIY.

Legendary alternative musician Lou Reed. Indie-pop band Ra Ra Riot. Singer-songwriter Pete Yorn.

The careers of these music artists were all made, in one way or another, at Syracuse University. Last night at Funk ’n Waffles, a new group of students launched its inaugural event to help campus musicians find big breaks of their own.