Music artists will adapt to the plummet of royalties due to streaming. One artist's development agency Made at SU in Syracuse gives a jump start to new musicians.
Music has always been a hard business to monetize, but as the culture of ownership has declined, it has become even more so.
Today’s youth are less likely than ever to conceptualize music as something bought and hoarded or something to line one’s shelves with and carry forever. As the outright stealing of the Napster era gave way to to the current streaming age, where a few dollars per month subscription to Spotify could be one's access to an all-you-can-eat buffet of listening, it became clear most musicians would have to find alternative revenue streams to make a living.