Preview: The Westcott welcomes Grammy-winning rockers OK Go

OK Go, the alternative rock/power pop foursome known for their elaborately choreographed music videos, will perform at the Westcott Tuesday night.

After releasing two hilarious but impressive music videos for “C-C-C-Cinnamon Lips” and “A Million Ways,” the band found fame thanks to their brillaint music video for “Here It Goes Again” in 2006. Treadmills never looked so trendy and the whimsical viral video demonstrated the power of YouTube when over a million people viewed the video in just six days. OK Go was awarded a Grammy for the Best Short Form Music Video in 2007 and the video is still one of the most viewed videos on YouTube.

  Music videos aside, the creative group from Chicago has hits from three studio albums to play from on Tuesday. Their self-titled debut CD, released in 2002 by Capitol Records, contains fan favorites “Get Over It” and “You’re So Damn Hot.” The latter was featured in an early episode of The O.C. (remember that gem?) in 2003 and perfectly captures the album’s theme. OK Go’s confidence reverberates throughout the entire album amidst infectious choruses and flowing harmonies. The CD is fun and they know it.

With their second album, Oh No, OK Go produced another set of playful hits (including the famed “Here It Goes Again”) and slipped in a few brooding tunes ("Maybe, This Time"). Filled with notable guitar riffs, more mature lyrics and a driving beat, the CD brought more attention to the band’s foot-stomping music upon its release in 2005. The variety of fast-paced rock songs and dizzying lyrics brought OK Go to a new level and the CD rose to #69 on the Billboard 200 albums chart.

Of The Blue Colour of the Sky, the rockers’ most recent album put out in January, takes the band’s sound in an entirely new direction. The accurately titled first track -“WTF?”- acts as a perfect introduction to OK Go’s unexpected musical transition. It’s clear that the band has decided to abandon their youthful melodies for more high-minded, artistic themes. Prince’s influence is palpable on what the band calls their “danciest, most anthemic, most heartbroken, and honest songs.” Tracks such as “This Soon Shall Pass” and “Skyscrapers” bring a new dimension and vibe to OK Go’s growing set list.

Even without treadmills and humorous dance routines, the band has the rep and discography to attract a large crowd and their new psych-pop sound is something that has to be judged at a live show. Many longtime fans will have their fingers crossed for a few of their throwback hits and it will be interesting to see if and how they incorporate them into the show.

OK Go, Those Darlins, and Eytan & The Embassy play The Westcott Theater on Tuesday, Oct. 26, at 8:00 p.m. Tickets are $20 at the door and $15 presale; see TheWestcottTheater.com for details.