October 31, 2012 - 12:42pm
Watch as NewsHouse Lead Producers Megan Paolone and Ellie Wilkinson create our website's logo in pumpkin form.

At our Lead Producers' meeting on October 23, Megan Paolone and Ellie Wilkinson teamed up to take on a most formidable challenge:  Render the website's logo in spooky vegetable form. Using their superior carving abilities and apt judgements of positive and negative space, they conquered that feat with flying colors. 

Check out their progress below via time-lapse:

May 18, 2012 - 4:44am
Over the years, Syracuse University's changing logo reflects a desire to find a brand that will stand out from the rest.

If you don’t like the weather in Syracuse, just wait a few minutes for it to change. Some might argue the same could be said about the Syracuse University logo.

“Most professional and college teams have some kind of history of logo evolution,” said Marc Donabella, Associate Director of athletics and of marketing at Syracuse University.

“There are many factors that affect marketing trends and as technology and the way consumers view your logo evolve, so must the brand,” he added.